Corporate Communications was commissioned by MacTavish West to design and layout a 72-page ‘How to develop new value-added vegetable products’ guide.
The brief was to produce a document that made it easy for vegetable farmers to engage with – otherwise they simply wouldn’t read it. The tone and style had to be conversational and be image and diagram heavy with break out quotes and easy to understand snippets of information.
The result was a bright, colourful booklet that received fantastic feedback from the target market. The client loved it too.