Sexual Assault Support Services (SASS)

The 2012/13 advertising campaign, ‘Off your head don’t share your bed’ post campaign research achieved unprompted recall of 93 per cent of respondents.

More than half of the respondents (51 per cent) stated that the key thing they could recall about the advertising was the tag line of the campaign ‘Off your head don’t share your bed’, demonstrating the strength and effectiveness of the tag line statement and its ability to resonate and be retained by the target audience.